Intel Ivy Bridge present 3rd generation microprocessors, and the new Ultrabook

At the Intel Ivy Bridge launch in Rockwell last June 15, the leading name in computer innovation introduced the quad-core 3rd generation Intel Core processor family that boasts the best specs in the market to excite legions of users.   

Intel’s Asia Pacific director of product marketing Leighton Phillips was in town to lead the launch.  “This is not a marginal tweak.  This is dramatic change to hit the mainstream computing circuit,” said Phillips.   A veteran with over two decades in the IT industry, Phillips had just come from Computex Taipei, the largest IT, communication tools and equipment showcase in the region.  

From the Ultrabook to smartphones and tablets, extensive funding went to accelerate innovation for this technology, as the shifting demand for devices required the creation of smaller, thinner devices to accommodate mobility.