What once was a transient town, a
weekend ghost town, if you will, has now transformed into an all-in-one
commercial and residential metropolis.
With strong support by public and
private stakeholders of Makati: Ayala Land, Inc. (ALI), and the Makati
Commercial Estate Association, Inc. (MACEA), the city recently launched the Make It Happen, Make It Makati campaign
to direct traffic—literally, figuratively and digitally—to the city, and to its
many charms and still to be discovered secrets.
Behind the campaign is Ayala Land Inc.
(ALI), one of the country’s leading real estate names. Late last June, Anna Maria Dy, Ayala Land Vice-president and Group Head for Strategic
Landmark Management, showed statistics where more than 60% of respondents
answered Makati as the city with vision and leadership.
Using digital, print and mobile
media to connect people to the vibrant city via fully interactive, informative,
and modern website and social media, plus a full color, glossy magazine -Makati Leads- speak
loudly of its young target market.
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