Two-thirds of Pinoy kids own a mobile phone – more
than in Australia and Taiwan – reports Cartoon Network’s New Generations 2012 study released today. Current ownership levels
are at 65%, leaping a staggering 71% since 2009, and positions the next
generation of Filipinos as one of the most connected in the whole of Asia
Pacific.
More than half of kids from urban centers across
the Philippines now live in internet-enabled homes, a 66% jump since the last New Generations survey nearly three
years ago. The mobile phone remains an almost ubiquitous device, seen in 98% of
homes.
Filipino kids are also adept at switching between
screens and devices. Over a third (38%) watch TV on a flat panel screen; 54% have
access to a digital camera; and 20% have a smartphone within reach. The latest
gadget to break into the market since the last study is the tablet and already 16%
of homes boast one.
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