27 May 2012

McCormick goes Digital at 120 years old

Okay, didn't expect this to happen. Thank you Ricky Santillan for exposing me to something new.  I love it when I get invited to something I am totally in the dark of.  Well, not totally.

Recently at Fully Booked, McCormick Philippines treated bloggers and some media people to an afternoon of culinary takes.  At 120 years old, McCormick goes digital.  How's that for a change!


In a time of single living, condos, sachets and on the go, there's nowhere to go but small, and online.  So, want the recipe for something?  Whip out that mobile, or iPad, go to FB and download.  It's a modern shopping list, culinary venue, if there was one.


McCormick's got it right.  Spices in sachets.  Cracker spreads in handy tubes. And, don't forget the jazzed up, refreshing flavors to standards like Sinigang - make that with Rosemary, why don't you? It's an herbal adventure

It's fusion, it's fresh, and it's for the young!  Yummy!


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